Sevinc Mall is built on the site of the once well-known Sevinc Cinema, a familiar landmark for Baku residents. Although the old cinema ceased operations a long time ago, the area continued to be recognized as Sevinc Cinema and was used by locals as a park for leisure. Thus, it was possible to see representatives of all ages here, from schoolchildren to parents with infants and retirees. They would relax, stroll, and spend pleasant time here.

The decision to build Sevinc Mall precisely at this location was influenced by the residents' affection for the area, the enjoyable time they spent here, and their social interactions. Considering how to make their time and interactions more interesting, the idea emerged that this could become a comfortable and cozy mall offering extensive leisure options for the residents. Given that the area in front of the cinema was beloved and used for strolling, it was preserved as such, taking into account future activities that Sevinc Mall will offer.

Located just a two-minute walk from the Qara Qarayev metro station's Koroğlu exit, Sevinc Mall offers a retail center experience that was previously unavailable in the area, benefiting both the location and residents of the Koroğlu, Neftçilər, Xalqlar Dostluğu, Əhmədli, and Həzi Aslanov metro stations. By bringing together well-known clothing brands, children's entertainment, cinema, cafes, and restaurants in one place, Sevinc Mall introduces a new atmosphere to the Nizami district where it is located.